Honda Wins Three Brand Image Awards From Kelley Blue Book

The Kelley Blue Book Brand Image Awards recognize automakers whose model lines of cars, trucks, and SUVs create enthusiasm among shoppers.

Brand image is not just about consumers being aware that a brand exists. The automakers that are awarded have brand images that can excite and attract new car shoppers.

Honda was named Best Overall Brand, Best Value Brand, and Most Refined Brand.

Best Overall Brand

Editor’s at Kelley Blue Book gave Honda this title due to the impressive range of vehicles and their impressive quality. Honda covers each segment with sedans, SUVs, family haulers, and light pickups so that consumers can find exactly what they’re looking for. Honda also offers Hybrid options, adding a CR-V to its Accord Hybrid and Clarity PHEV.

The classic Honda Accord and completely redesigned Honda Civic have been strong contenders in the sedan segments. Honda offers many different SUV sizes along with three-row options and the Ridgeline continues to stand out in the light pickup truck segment.

Best Value Brand & Most Refined Brand

Value has always been a part of Honda’s DNA. Honda has won the Best Value Brand award every year since 2015. Honda also uses quality materials and excellent build quality to ensure top notch refinement.

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